Accountabilities

· Deliver Etihad’s Marketing strategy across a specific region to ensure alignment to overall targets.

· Implement market research initiatives on trends to develop effective marketing campaigns.

· Ensure the selection of the most effective and cost-efficient media to reach target customers with maximum impact and ROI.

· Identify areas of improvement and propose corrective actions in marketing plans across the region.

· Advise and support in the identification of the most effective channels to maximize marketing opportunities and commercial results.

· Review and report to top management on major risks and issues to ensure they are addressed effectively and on time.

· Report on initiatives to ensure proper monitoring of ROI.

· Design initiatives aimed at innovations identification and results improvements.

· Drive the development of online marketing strategies, to ensure alignment with Etihad’s marketing, sales, and communication objectives.

Education & Experience

• A Bachelor’s degree from a recognized university in a related discipline.
• 8+ years relevant work experience
• Strong project management and presentation skills
• Experienced marketer with clear commercial objectives and KPIs.
•  Experience working with global agency partners as well as complex stakeholder groups.
• Experience working for a large organisation in the Indian Subcontinent